Privacy Policy
Curate by Simplicite, part of FFL Group Pte Ltd (“we”, “us”, “our”), is committed to protecting the personal data of our customers. This Privacy Policy explains how we collect, use, disclose, store, and manage your personal data in accordance with the Personal Data Protection Act 2012 (“PDPA”) of Singapore.
1. Definition of Personal Data
“Personal Data” refers to information, whether true or not, that can identify an individual. This includes your name, contact details, address, email, payment details, and any other information provided through our website or communication channels.
3. Purposes for Data Collection
We may use your personal data for the following purposes:
• Fulfilling and managing your orders
• Processing payments and issuing invoices
• Responding to enquiries or providing support
• Sending service notifications or updates
• Conducting surveys, analytics, and market research
• Sending marketing promotions or newsletters (only with consent)
5. Marketing and Promotional Communications
We will only send marketing communications with your consent. You may withdraw consent at any time by:
• Clicking the “Unsubscribe” link in our email messages
• Emailing us at enquiries@ffl.com.sg
Your decision will not affect your access to our services.
7. Retention of Personal Data
We retain personal data only for as long as necessary to fulfil the purposes for which it was collected or to meet legal/regulatory requirements. When no longer needed, data will be securely deleted or anonymised.
9. Payment Security
Our website uses industry-standard SSL (Secure Socket Layer) encryption to protect your payment and personal information during transmission. Payments are processed securely via our appointed payment gateway. Credit card details are encrypted and not accessible through public networks.
11. Third-Party Websites
Our site may contain links to external websites. We are not responsible for the privacy practices of such sites. Please review their policies separately.
13. Data Breach Notification
If a data breach occurs that poses a risk of significant harm or affects a large number of individuals, we will notify the affected persons and the Personal Data Protection Commission (PDPC) in accordance with PDPA requirements.
2. Collection of Personal Data
We may collect personal data when you:
• Place an order or make a purchase
• Contact us with enquiries or feedback
• Subscribe to our mailing list
• Participate in surveys, contests, or promotions
• Use or browse our website (via cookies or analytics tools)
We only collect data necessary for business, operational, or legal purposes.
4. Sharing of Personal Data Within the FFL Group
We may share your personal data within the FFL Group family of companies, including Fresh Fruits Lab Pte Ltd, FFL Elements Pte Ltd, Good Beginnings Pte Ltd, and other related businesses. This is done solely to deliver services, improve customer experience, and provide relevant promotions.
Your data will be protected to the same standards across all FFL Group entities. We do not share personal data with external parties unless necessary to fulfil your order, when disclosed in this policy, or when required by law.
6. Use, Disclosure, and Sharing with Third Parties
We do not sell, rent, or trade your personal data. We may disclose personal data to:
• Trusted service providers (payment processors, delivery partners, IT vendors)
• Government authorities if required by law, regulation, or court order
All third parties are required to meet similar data protection standards.
8. Accuracy of Personal Data
We take reasonable steps to ensure your data is accurate and complete. You are encouraged to inform us of any updates to your personal information.
10. Cookies and Analytics Tools
Our website may use cookies and similar tools to:
• Improve user experience
• Analyse website traffic and usage patterns
You may disable cookies in your browser settings. Some functions of the site may be affected.
12. Access, Correction, and Withdrawal of Consent
You may request to access or correct your personal data, or withdraw consent for its use by contacting:
Email: enquiries@ffl.com.sg
Phone: 6677 6741
Mail: FFL Group Pte Ltd
351 Changi Road, Singapore 419818
We may require verification of your identity before processing your request.
14. Policy Updates
We may update this Privacy Policy from time to time to comply with legal requirements or reflect changes in our practices. Updates will be published on our website.